Why Neroli Chooses ABCD
For decades, we have partnered with ABCD: After Breast Cancer Diagnosis, a Milwaukee-based nonprofit that offers free, personalized, one-on-one support to individuals and families navigating a breast cancer diagnosis.
Through their unique peer mentoring model, ABCD connects people who have been newly diagnosed with trained volunteer mentors who have lived through similar experiences. These connections provide emotional support, understanding, and hope reminding each participant that they are not alone in their journey.
At Neroli, this mission resonates deeply. Just as our team provides care, renewal, and empowerment through spa and salon experiences, ABCD provides healing through human connection. Together, we’ve raised thousands of dollars over the years to help ABCD continue expanding their reach and providing free mentorship nationwide.
Every donation helps strengthen this incredible community of care one that thrives on compassion, empathy, and shared experience.
Supporting The Estée Lauder Companies’ Breast Cancer Campaign
In addition to our local efforts with ABCD, we proudly supports The Estée Lauder Companies’ Breast Cancer Campaign, a global initiative dedicated to creating a breast cancer–free world.
Founded in 1992 by Evelyn H. Lauder, this campaign has raised millions for the Breast Cancer Research Foundation® (BCRF) the highest-rated nonprofit breast cancer organization in the U.S. that funds groundbreaking, cruelty-free research around the world.
Through this campaign, Aveda and other Estée Lauder Companies brands have united to help advance lifesaving research, improve patient outcomes, and promote early detection and education. By joining this effort, Neroli Salon & Spa stands with a global community of beauty professionals, researchers, and advocates who are working toward one shared goal: to end breast cancer in our lifetime.
Aveda’s Limited-Edition Hand Relief™: Beauty That Gives Back
One of the most impactful ways to join our efforts this season is by purchasing the limited-edition Aveda Shampure™ Hand Relief™ Moisturizing Cream a product that’s as purposeful as it is pampering.
This fan-favorite formula deeply hydrates dry hands while surrounding you in Aveda’s signature Shampure™ aroma, a calming blend of 25 pure flower and plant essences that instantly soothes the senses.
Even better, this hand cream directly supports the cause:
$10 from every purchase is donated to the Breast Cancer Research Foundation® (BCRF) through The Estée Lauder Companies’ Breast Cancer Campaign, funding vital cruelty-free research dedicated to prevention, diagnosis, and treatment.
When you purchase this special edition at Neroli Salon & Spa, you’re not only caring for your skin, you’re contributing to global progress in the fight against breast cancer.
Breast Cancer Awareness Month at Neroli
Throughout October, Neroli Salon & Spa turns pink to honor Breast Cancer Awareness Month. It’s a time when our team and guests unite to raise awareness, spark conversation, and show support for those impacted by breast cancer.
Here are some of the ways our community participates:
- Pink Hair Extensions Add a touch of pink to your style and show your support in a fun, creative way.
- Spin to Win Fundraisers Visit your local Neroli location for a chance to win Aveda favorites, gift cards, and more, all while donating to the cause.
- Shop Aveda Favorites Purchase the limited-edition Aveda Hand Relief™ or other featured products that help support The Estée Lauder Companies’ Breast Cancer Campaign.
Every event, every product purchase, and every act of kindness makes a difference. These small, meaningful moments come together to create a lasting impact on the lives of individuals and families across Milwaukee and beyond.
How You Can Get Involved
If you’d like to support ABCD and The Estée Lauder Companies’ Breast Cancer Campaign, here are a few ways to take action:
- Purchase Purposefully Pick up your limited-edition Aveda Hand Relief™ Shampure™ at Neroli.
- Attend Our Fundraising Events Join us during October for fun, community-driven ways to give back.
- Spread Awareness Share your experience online, tag @NeroliSalonSpa, and help amplify the message.
- Learn More or Donate Visit abcdmentor.org or bcrf.org to support these organizations directly.
Every step, every share, and every conversation helps move the needle toward a future free of breast cancer.
A Legacy of Community and Compassion
As a proud Aveda salon, Neroli Salon & Spa is built on a foundation of care, integrity, and connection. Our mission has always been to elevate the guest experience while using our platform to make a difference in the world around us.
Through our ongoing partnerships with ABCD: After Breast Cancer Diagnosis and The Estée Lauder Companies’ Breast Cancer Campaign, we’re reminded that beauty is most powerful when it’s purposeful.
To our guests who have supported these initiatives, by donating, shopping, or simply showing up, thank you! Your generosity and spirit make all the difference. Together, we’ll continue building a community rooted in wellness, empathy, and hope one service, one product, and one donation at a time.


