The Be Curly Advanced™ line offers innovative, plant-based solutions tailored specifically for managing curls, coils, and waves. These new silicone-free products are designed for high performance and have been clinically tested to ensure they meet all essential aspects of curl care—reducing frizz, enhancing hydration, increasing strength, boosting shine, and improving definition. Experience transformative results with our uncompromising formulas that cater to the unique needs of textured hair.
Aveda’s global texture team, composed of seasoned artists and scientists, not only works on enhancing textured hair education but also advocates for hair inclusivity in cosmetology schools and salons worldwide. The Be Curly Advanced™ collection was crafted in collaboration with experts who specialize in curly, coily, and wavy hair types. This dedicated team’s deep understanding of textured hair was crucial in developing a line that meets the unique demands of these hair types. Leveraging their combined expertise, Aveda has successfully created high-performance, plant-based formulas that deliver natural and effective solutions for those with textured hair, staying true to the Aveda ethos of holistic beauty.
“Be Curly Advanced is a game changing line of products for Aveda because it was formulated with black and brown women in mind as the primary users, led by our head of R&D and myself – women who also have textured hair,” said Renee Gadar, Global Artistic Director of Texture for Aveda. “Creating the collection through this lens and our experiences gave us insights we needed to ensure we could meet the very unique needs of our textured haired guests and deliver products that perform and make curl and coil care simpler.”
The products in this collection were rigorously tested on a broad range of textured hair types, from 2A to 4C patterns, ensuring they deliver flawless performance that consumers can depend on. Over four years, the Aveda Research and Development team, along with the Aveda Texture Team Artists, meticulously refined the formulas through extensive trials to maximize efficacy and deliver exceptional results for curls, coils, and waves. This dedication to quality ensures that every product meets the specific needs of textured hair, providing superior care and satisfaction.
Aveda Be Curly Advanced™ Shampoo
Creamy, sulfate-cleanser free shampoo removes build-up without stripping hair and delivers moisture to curls, coils and waves.
Aveda Be Curly Advanced™ Conditioner
Nourishing conditioner for curly hair moisturizes instantly and provides slip to improve the ease of detangling curls and coils by 95%.
Aveda Be Curly Advanced™ Co-Wash
Gentle, sulfate cleanser free co-wash removes build-up between wash days without stripping curls and coils. Instantly reduces frizz while increasing hydration and shine.
Aveda Be Curly Advanced™ Intensive Curl Perfecting Masque
Aveda Be Curly Advanced™ Curl Perfecting Primer
Preps curls for styling by detangling and sealing the cuticle. Reduces frizz and protects from drying effects of the sun.
Aveda Be Curly Advanced™ Curl Enhancer Cream
Silicone-free curl cream provides 72 hours of frizz protection in high humidity, 92% more hydration, and up to 2X the shine, all while increasing definition by 89%.
Coil definition gel provides 72 hours of frizz protection in high humidity, up to 2X the shine, and definition to tight curls and coils.
Discover the full potential of your curls, coils, and waves by experiencing the Be Curly Advanced™ line firsthand at Neroli Salon & Spa. Our expert stylists are ready to demonstrate how these cutting-edge, plant-powered products can transform your hair and elevate your natural texture. Schedule a visit to see these remarkable results for yourself and let us help you unlock the perfect regimen tailored to your hair’s unique needs. Whether you’re looking to enhance your curls or simply want to explore a new approach to hair care, our salon is the ideal place to experience the magic of Be Curly Advanced™. Come in and let us treat you to a hair transformation that you’ll absolutely love.
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